How NOT to sell gym memberships

Your website: The word "Photos" does not need an apostrophe (Someone can't spell)

Send email page: "Do you have a membership." is a question, not a statement (Does no one proofread here?)

 

Front desk and sales: Sales acted like it was going to cost me a fee to change a membership I paid for from my husband's name to my name....within 10 days. (Uh oh....internal alarm bells go off....they just want my money).

 

In sales office: targets, dollars, membership data (nos. sold vs. returning) visible to all. Observation of the numbers indicates that renewals are considerably lower than new member sales. (Ohhhh...they REALLY want my money).

 

Front desk - Awesome, friendly, outgoing. Tours of the facility should be standard, as the young lady who gave me mine was astounded that I hadn't seen the facility (The never told me what to expect in sales). Next visit, someone happened to mention an initial fitness assessment was also available with a new membership. (Shouldn't sales have said something?????? Shouldn't ANYONE have said something?)

 

Personal Trainer and Fitness Assessment: Criminal. He didn't know he had an appointment with me. He had no paperwork and was completely unprepared. So unprepared that he had to use someone else's penciled in form. He wrote nothing down, not even my name. He talked about himself, his little brother, beating up people who dissed his little brother, his step-mother, his mother, his father, his meals, his sleep habits, how showering before a competition could be dangerous to winning and if I wanted to really believe him I could ask his own trainer and his trainer's trainer, and even if I didn't win the contest he would be willing to train me twice a week at a reduced rate of something more than I said I could afford. No numbers, no scales, no doctor's permission, no nothing except some generic questions of me and considerable information about himself.

(It really IS about the money, it seems) 

 

I take great umbrage at a fitness assessment that doesn't even record one's name, let alone any pertinant information such as age, weight, BMI, medications. The PT's qualifications, if any, seemed to be based on his own training in body-building. 

 

   Just keeping all this in mind when the renewal period comes around.